Harpic Mission Wellbeing on a journey towards driving good sanitation in Sri Lanka

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Leading hygiene brand and household name, Harpic, announced their plans for 2019 under the ‘Harpic Suwa Jana Meheyuma: Mission Wellbeing’ initiative, aiming to drive a new nationwide social movement to improve sanitation and public wellbeing. By arming the public across Sri Lanka with knowledge, awareness and improved sanitation facilities, Harpic aims to create a positive change throughout the country with the ultimate objective of building a healthier and happier nation.

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“While Sri Lanka ranks above its South Asian neighbours when it comes to sound hygiene and sanitation practices, we as a nation still have a long way to go and a lot more to do. Taking to heart our responsibility as a corporate citizen of this country, Reckitt Benckiser (Lanka) Ltd. will do it’s very best to help the government achieve their goals in this regard. That is why we are happy to take our initiative a step further by upping our game this year with an even more effective mission,” said Jude Martino, head of Marketing & Trade Marketing at Reckitt Benckiser (Lanka) Ltd.

Harpic aims to reach out to over 1.5 million Sri Lankans this year through their various CSR initiatives under ‘Harpic Suwa Jana Meheyuma: Mission Wellbeing’. These will be executed under 4 main categories; building toilet facilities for schools and households; building, renovating and supporting the maintenance of public sanitation facilities at important locations and providing mobile toilet facilities at over 10 major religious and cultural events throughout the year. The Harpic mobile toilet program consists of two 20ft containers converted into state of the art toilet units, which provide sanitation facilities to people at large gatherings free of any cost. The school sanitation program focuses not only on improving and developing sanitation facilities in schools but also looking at a more long-term movement, where the schools themselves establishes a system of driving interpersonal hygiene.

HARPIC AIMS TO REACH OUT TO OVER 1.5 MILLION SRI LANKANS THIS YEAR THROUGH THEIR VARIOUS CSR INITIATIVES UNDER ‘HARPIC SUWA JANA MEHEYUMA: MISSION WELLBEING

Emphasizing more on the communication aspect of the initiatives this year, Harpic will endeavor to convert their efforts into a social movement striving for a healthier nation through proper sanitation. The extensive  communication drive will aim to build awareness and educate the society on the importance of proper hygiene, by creating more awareness on the correct toilet etiquettes, paving way for a strong social movement. Expressing her thoughts on their plans for this year, Harpic Senior Brand Manager – Chathurika Fonseka said, “2019 marks a special milestone for Harpic as we take ‘Harpic Suwa Jana Meheyuma: Mission Wellbeing’ to new levels. As a socially conscious brand, we are happy to announce that various Harpic CSR initiatives will be conducted every month of the year, reaching out to millions of Sri Lankans. ‘Harpic Suwa Jana Meheyuma’ is continuing its’ mission this year with renewed vigour. We believe as a brand, this provides us with a meaningful way to connect with our customers.”

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Jude Martino (Head of Marketing & Trade Marketing) and Chathurika Fonseka (Senior Brand Manager – Harpic) of Reckitt Benckiser (Lanka) Ltd

As the market leader in the Toilet Care Category, Harpic understands the key role the brand can play to drive the nation towards a more sanitary and healthier lifestyle. The brand aims to consciously drive good sanitation habits across the island not only through its many location based activations, but also through creating a new social movement where citizens take ownership of their behaviour and practices in public spaces.

Harpic is a leading brand of Reckitt Benckiser (Lanka) Ltd. Reckitt Benckiser is a renowned global business that operates in markets across 6 continents. Inspired by a vision to create a world where people are healthier and live better, the Company produces a popular range of health and hygiene products that include Dettol, Strepsils, Veet, Airwick, Durex and Lysol. Harpic’s CSR efforts reiterate Reckitt Benckiser’s commitment to conduct a socially, environmentally and financially responsible business entity.