Shiseido introduced Eudermine Activating Essence, unveiled by LUXASIA at an event held recently.
The brand Shiseido, which operates in many countries and regions around the world released its Eudermine and is available at Odel One Galle Face Mall, Level 1 – Beauty Department.
Eudermine, Shiseido’s first cosmetic product launched in 1897, has been reborn as Eudermine Activating Essence now and features innovative technologies for both the skincare formulation and the new replaceable packaging.
Formulated with Shiseido’s unique Fermented Kefir Extract, Yuzu Extract, and original skin-conditioning ingredient 4MSK based on ActiveRED Technology, this new essence lotion has been developed to restore the user’s natural beauty through skin care. Every time you use it, your skin will regain its beauty, for renewed healthy clarity.
The product is formulated with microparticles of oil, just 1/100 the size of emulsions, which quickly absorb deep into the stratum corneum for long-lasting moisture.
The product comes in a new, refillable container, integrating advanced research findings and the brand’s heritage. Eudermine Activating Essence is a cosmetic solution combining aesthetics and efforts to contribute to the reduction of environmental impact, both of which are necessary for the prestige cosmetics of the future.
Eudermine was the first cosmetic product launched by Shiseido in 1897. It was formulated using the most advanced Western pharmaceutical technology of the time. Eudermine, named using the Greek words “eu” and “dermine”(derma), meaning “good” and “skin,” respectively, was marketed as a high-grade toner and it gained popularity as “Shiseido’s red water.” Over the years, the formulation was continually improved to suit the needs of each era, and in 1997, the current Eudermine Global was launched to mark the centenary of Eudermine’s creation.
The idea behind Eudermine, the achievement of healthy and beautiful skin, has been carried on unchanged even in today’s technologically advanced world.
Eudermine and Sustainability
Shiseido first began using the LiquiForm® refillable container in the global cosmetics industry for Eudermine. Consisting of a main body and a replaceable container, this unique dual structure provides premium packaging and, at the same time, enables customers to use a refill container and reduce the amount of plastic disposed of after use by 92%* (comparing just the disposal of the main container vs the refill container when a second bottle is purchased).
Shiseido is the key global prestige brand of the Shiseido Group that markets skincare, makeup, sun care, and fragrance products in 88 countries and regions around the world. It helps maximize the power of the beauty of each customer to attain an energetic beauty in both mind and body through skincare and makeup products created using the latest technologies.
LUXASIA in Sri Lanka is part of LUXASIA Singapore which is the leading beauty omnichannel brand in Asia Pacific, partnering with more than 120 luxury beauty brands. Integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management.
Since 1986, LUXASIA has driven brand success for some of the world’s most luxurious and prestigious brands.
At the core of the business is a diverse and dynamic #OneTeam of 2700 talents who shape the face of luxury beauty and delight consumers daily across a growing footprint of 15 markets.