Business laptops are no longer judged solely by processing power or battery life. As organisations modernise their workplaces, they increasingly seek devices that can support intelligent workloads, protect sensitive data, minimise downtime and remain reliable throughout their lifecycle.
Against this backdrop, ASUS has introduced its latest commercial portfolio in Sri Lanka, led by the premium ExpertBook Ultra alongside the new ExpertBook B and P Series. The expanded range is designed to meet the needs of organisations at every stage of growth, from emerging businesses to large enterprises, while reinforcing the company’s ambitions in the commercial PC market.
In conversation with Echelon, Dinesh Sharma, Vice President, Commercial PC Business, ASUS India, Sri Lanka and Nepal, discusses AI, enterprise needs, security, durability, and ASUS’s “Worry-Free Business Experience.”
What does this launch represent for ASUS’s commercial business in Asia Pacific, and why is this the right time to introduce the new ExpertBook range?
ASUS’s ambition is to become the preferred PC brand for business users across Asia Pacific. The launch of the new ExpertBook portfolio reinforces this commitment by delivering technology built around performance, security, reliability, and long-term business value.
The ExpertBook Series, built on our “Worry-Free Business Experience” promise, has gained strong momentum across Asia, with Sri Lanka emerging as a key growth market. ExpertBook sales in the country grew 2.4 times during the first half of 2026, reflecting rising demand for our dependable business solutions.
Built on six core pillars—performance, durability, security, expandability, connectivity, and support— our ExpertBook series combines enterprise-grade capabilities with comprehensive after-sales service.
With the flagship ExpertBook Ultra, ASUS strengthens its presence in the premium enterprise segment, offering CXOs and business leaders AI-powered performance, ultra-light mobility, advanced security and premium support. Meanwhile, the expanded ExpertBook B and P Series offer high-performance AI productivity and future-proof scalability to organisations of every size.
What gap in the premium enterprise laptop market does ExpertBook Ultra address?
ExpertBook Ultra is the flagship and a Copilot+ PC designed for Sri Lanka’s “Ultra Leaders”—individuals who influence business decisions and shape the future of their organisations, including enterprise executives, MSME owners, and startup founders.
Today’s leaders operate in an environment where speed, focus, and adaptability are essential. A laptop is no longer simply a productivity device; it is a critical business tool that supports decision-making, creativity and execution. The challenge within the premium enterprise segment has been finding a device that combines mobility, intelligence, durability and security without compromise. ExpertBook Ultra addresses this need by creating a seamless connection between a leader’s vision and their ability to execute. Its ultra-light design, advanced AI capabilities, vivid display, immersive audio, extended battery life, premium keyboard experience, military-grade durability, enterprise security, and premium support combine to induce a ‘State of Brilliance’, an elite cognitive flow state where technology becomes invisible, empowering leaders to execute their vision with total clarity and zero friction.
How does the new ExpertBook range move AI from experimentation to everyday business productivity?
AI is rapidly becoming an essential business capability, and ASUS ExpertBook Ultra is designed to make AI practical, secure, and accessible for everyday professional use.
Powered by the latest Intel® Core™ Ultra X9 (Series 3) processor, an incredibly powerful GPU, and an advanced NPU (50 TOPS), ExpertBook Ultra delivers advanced AI processing capabilities that enable users to run AI-powered applications directly on the device. With up to 64GB of high-speed LPDDR5X memory and 180 Platform TOPS of AI performance, business leaders can harness AI tools without relying entirely on cloud processing.
This on-device approach enables organisations to benefit from AI while maintaining greater control over sensitive business data.
The AI-first approach extends across the wider ExpertBook B and P Series, bringing intelligent capabilities to more users. ASUS AI ExpertMeet enhances meetings through AI-generated minutes, real-time translation, background enhancement, and improved communication tools, making AI-driven productivity accessible across a broader range of business environments.
How important are security, durability, and service support in business technology decisions today?
Security, reliability, and service support have become defining considerations in business technology investments. Unlike consumer laptops, business devices must withstand intensive daily use over several years while safeguarding valuable organisational data.
ASUS ExpertBook laptops deliver on our brand promise of ‘Worry-Free Business Experience’, including Military-Grade Durability, with every model tested against US MIL-STD-810H standards covering 24 procedures across 11 categories. These are complemented by extensive additional ASUS internal reliability testing, such as a 180-degree hinge tested for 50,000 cycles, reinforced construction, durable I/O ports, and spill-resistant keyboards that help ensure dependable performance in demanding business environments.
Security is equally critical. Through ASUS ExpertGuardian, Windows Secured-core PC certification, TPM 2.0 protection, self-healing BIOS technology, chas sis intrusion detection, and biometric authentication, ExpertBook delivers enterprise-grade protection for business-critical information.
How do ExpertBook Ultra and the expanded range shape ASUS’s growth ambitions in the region?
The introduction of ExpertBook Ultra, together with the expanded B and P Series, reinforces ASUS’s commitment to supporting every category of business user—from senior executives seeking flagship performance to organisations requiring scalable solutions across their workforce.
South Asia remains a key growth region for ASUS, with Sri Lanka playing an important role in the company’s long-term strategy. The focus extends beyond delivering advanced devices. ASUS aims to build lasting partnerships by helping businesses enhance productivity, reduce downtime, and prepare for future opportunities.
By delivering a complete Worry-Free Business Experience, ASUS seeks to empower organisations across the region with technology that supports growth today while enabling the ambitions of tomorrow.