Roar Global’s Ishani Karunadasa, Regional Director – People and Culture at Roar Global & Roar Apex, explains how its Roar Apex platform is building a borderless, multi-market workforce by connecting Asia’s top tech and marketing talent with global opportunities. With a scalable, decentralised model and strong talent culture, Roar is positioning Sri Lanka as a regional digital hub and redefining how distributed teams deliver global impact.
How is Roar Global building a borderless, multi-market workforce through Roar Apex, and what makes this model scalable across regions?
In an era where talent transcends borders and technology rewrites the rules of collaboration, Roar Global has redefined what it means to build a modern, multi-market workforce with our offshore talent engine, Roar Apex, proving that innovation lies not just in technology, but in how we mobilise talent, concepts and potential across geographies.
The events of recent years have made one truth clear: talent is everywhere, and organisations that adapt to a borderless, distributed workforce model will lead the future. Roar Global’s answer to this is Roar Apex, a purpose-built, multi-market talent platform designed to deliver marketing and technology expertise to start-ups and businesses looking to scale in mature markets, through an agile, decentralised team structure.
What makes this model scalable is its ability to transcend physical limitations while maintaining operational cohesion. This scalability is achieved through several key components. With talent hubs strategically positioned across Asia, standardised onboarding processes, cloud-based project management, and asynchronous workflows, Roar Apex enables seamless collaboration across time zones and markets. The result is a future-proof operation capable of scaling global mandates and delivering diverse, culturally attuned work for our clients worldwide.
How does Roar Apex find and retain Asia’s top 1% of tech and marketing talent while fostering a people-first culture?
In an increasingly competitive talent landscape, Roar Apex’s strength lies in its process to identify and nurture Asia’s top 1% of tech and marketing professionals. Our deep-rooted partnerships within professional communities have created a reliable pipeline of high-performing talent. The proprietary talent platform of Roar Apex serves as a conduit for showcasing this talent, which is pre-vetted and verified by our team of recruitment experts.
What draws this top-tier talent to Roar Apex is its unwavering commitment to a people-first culture. Flexibility, remote-first policies, and exposure to regional and global mandates give professionals the autonomy and growth they seek. The company’s investment in wellness initiatives, continuous learning programmes, and mentorship opportunities ensures that talent is not just hired but continuously empowered and enhanced.
Retention, in turn, is driven by a culture of recognition, rapid career progression, and leadership pathways within distributed teams. It’s a values-driven ecosystem where performance is celebrated, and people remain at the heart of the process.
How does Roar Global create synergy between technology, marketing, and human capital across a distributed team?
Roar Global drives synergy across its distributed teams by leveraging integrated virtual platforms and maintaining a consistent rhythm of engagement through strategy sprints, cross-functional task forces and knowledge-sharing sessions. This ensures operational cohesion and fosters a culture of continuous collaboration, regardless of geographic boundaries.
Central to this is Roar Global’s leadership philosophy, rooted in collaboration, inclusivity, and continuous learning. A flat hierarchy empowers individuals at every level to take ownership, while the Roar Academy provides structured training, mentorship, and financial support for industry-recognised marketing and technology certifications that enhance the value derived by our teams.
Performance-based rewards, leadership opportunities, and company-wide recognition programmes further reinforce a culture of appreciation and ambition, enabling teams to stay connected, inspired, and aligned to meet clients’ mandates.
What role is Roar Global playing in positioning Sri Lanka within the regional digital economy?
As a marketing and tech-focused, platform-first, and AI-driven brand with deep roots in the Asia Pacific region, Roar Global plays a pivotal role in positioning Sri Lanka within Asia’s digital and knowledge economy. By providing Sri Lankan professionals with access to regional and international projects of global clients, the company serves as a conduit for local talent to gain valuable global exposure.
Its active participation in industry forums and thought leadership initiatives in the region and beyond helps to spotlight Sri Lanka’s potential globally as a creativity-led, knowledge-driven talent market. Further, through internship programmes and mentorship initiatives, Roar Global is nurturing the next generation of digital leaders, with many successful case studies of young professionals who joined the Roar Apex ecosystem for international opportunities, have grown into highly sought-after talent for global companies and start-ups alike.
By operating a resilient, borderless business model from Sri Lanka and delivering global business mandates, Roar Global and Roar Apex are actively building investor confidence and reshaping perceptions of Sri Lanka as a future-ready, digital and tech knowledge hub.
What does the future of work look like in Asia, and how can young Sri Lankans prepare for it?
As we see it, the future of work in Asia will be shaped by flexibility, cross-border collaboration, and the growing dominance of project-based, gig economy models. Young Sri Lankans are already embracing this shift, leaning into continuous learning and building skills in high-demand areas such as AI, data analytics, growth marketing, UI/UX design, digital storytelling, and human-centred leadership. They are preparing themselves for a world where remote talent is increasingly sought after.
Recognising this shift early, Roar Global introduced Roar Apex to harness emerging talent in markets like Sri Lanka and equip them with the platforms, exposure, and upskilling opportunities needed to thrive in this evolving landscape. We believe future-ready professionals will be those who can pair technical expertise with creativity, emotional intelligence, and a commitment to constant growth.
In a time where innovation lies at the intersection of technology and human potential, Roar Global isn’t just adapting to the future – we’re helping shape it.