Defining your brand’s unique positioning through storytelling

In this segment of Echelon’s ‘She Slays’, moderated by Chamindri Pilimatalauwe, Vice President Marketing for Softlogic Life Insurance, we explore the theme of ‘Defining your brand’s unique positioning through storytelling’.

The discussion features the following panellists:

Kavi Rajapaksha-Chief Marketing Officer Sunshine Consumer Lanka

Manjarie Tissera-Deputy Chairman Juniper Group

Shalin Balasuriya-Co-Founder & Group Director Spa Ceylon Ayurveda Wellness