At its core, a brand is a promise to customers that describes what to expect from a product or service. Businesses invest huge amounts of money into brands to appeal to consumer emotions, foster loyalty, and boost sales. For this reason, marketing budgets can exceed capital expenditure by a great deal.
Brand Finance, a pioneer in brand valuation, has focused on providing business leaders with tools and insights to drive growth for more than 25 years, bridging the gap between marketing and finance.
The Sri Lanka 100 2025 ranking is the country’s most widely referenced indicator of how much corporate brands contribute to enterprise value. By applying a globally consistent royalty-relief methodology to publicly available financials, the study converts intangibles, such as consumer trust and reputation, into a single monetary figure. This gives investors and boards a transparent benchmark that traditional balance sheets still struggle to provide.
In a post-crisis Sri Lankan economy, such insight is indispensable for allocating capital, setting marketing budgets, and calibrating risk.
This year’s edition is especially significant because it captures the first full cycle of brand performance since the country stabilised inflation, lifted import restrictions, and returned to growth. Shifts in value, therefore, reflect management teams’ ability to translate macro-level recovery into brand-level gains, whether through premiumisation, digital reach, or sustainability credentials. Meanwhile, the sector breakouts within the report spotlight leading players in the country.
In short, the Sri Lanka 100 2025 distills the power of brand perception into a measurable asset, pinpointing where managers should focus their next marketing rupee. It also shows investors which brands are most likely to turn that rupee into growth.
Bridging the gap between Marketing and Finance
Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line.
Quantifying the financial value of brands
We put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually.
Unique combination of expertise
Our teams have experience across a wide range of disciplines, from marketing and market research to brand strategy and visual identity, to tax and accounting.
Priding ourselves on technical credibility
Brand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671), and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.
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