Nations Trust Bank recently introduced a series of updates to its flagship digital banking app, FriMi, initially launched in 2017 as Sri Lanka’s first fully-fledged digital banking experience. The updates focus on enhancing the app’s features to meet evolving customer needs and preferences while staying true to its brand promise, “Live Effortlessly.” The aim is to provide an elevated banking experience through personalization, accessibility, and improved financial management.
The upgraded FriMi app introduces several innovative features to enhance convenience and user control. A significant addition is the expansion of multilingual support, which allows users to navigate the app in Sinhala, Tamil, or English. This new functionality reflects the bank’s commitment to inclusivity, catering to diverse customers across Sri Lanka. Switching between languages provides a more accessible digital banking experience, making it easier for users to engage with the app in the language of their choice.
Money Management Made Personal
Personalization takes centre stage in the new version of FriMi. The app allows users to customize their home screen by adding, removing, and rearranging widgets based on their needs and preferences. This flexibility in organizing key functions and tools enables customers to personalize their app interface to align with their banking habits. This update is part of a broader effort to give users more control over their digital banking experience. Incidentally, this is a first for Sri Lanka, where a financial app comes up with features to customize user experiences.
Additionally, the app introduces adjustable font sizes, allowing users to select a display size that ensures clear and comfortable viewing. FriMi offers a new Dark Mode option alongside this feature, enabling users to switch to a visually comfortable interface for low-light conditions.
Privacy is another area of focus in this upgrade. The app introduces a feature that enables users to hide their account balances by tilting their phones towards themselves. This addition enhances privacy in public settings or whenever discretion is necessary. The new version also includes an option for users to change their preferred name displayed within the app, adding a further layer of personalization to the digital banking experience.
Personal Finance Management
In line with FriMi’s goal of providing an effortless financial management experience, the app’s new Budget tool helps users track and manage their expenses more effectively. This feature categorizes spending and sets budgets for different categories, providing a comprehensive overview of financial habits. By making financial insights easily accessible, the tool aims to support users in making more informed financial decisions and maintaining better control over their spending.
The Scheduled Payments feature is another significant enhancement in the latest version of FriMi. This feature automates recurring payments, such as utility bills, credit card settlements, and fund transfers, by allowing users to set up payments from any account linked to the app. Automating regular financial tasks ensures that users do not miss important payment deadlines, reducing the need for manual intervention and streamlining everyday transactions.
Customer Centric Innovation
Before releasing these updates, FriMi conducted multiple focus groups involving stakeholders to gather comprehensive feedback and understand user pain points. This approach underscores FriMi’s commitment to tailoring the app to meet customer needs more precisely. The feedback from these sessions played a key role in refining the new features, ensuring that the app delivers practical solutions to common user challenges.
Since its launch in 2017, FriMi has consistently aimed to redefine the concept of “Effortless Lifestyle” by offering a platform that integrates banking, payments, money management, and lifestyle services. The app has received recognition at both national and regional levels, earning accolades such as Online Brand of the Year and ranking among the Top 30 Best Digital Financial Services Providers in Asia Pacific, the Middle East, and Africa. These achievements reflect Nations Trust Bank’s strategic focus on enhancing customer experiences through digital innovation.
Empowerment Through Education
FriMi champions secure digital banking by educating users on safeguarding sensitive information, such as OTPs and passwords, to protect their finances. Through this initiative, FriMi emphasizes the importance of financial literacy, fostering responsible usage and boosting public confidence in digital platforms. With this commitment to security, FriMi encourages the wider adoption of digital payments and banking, making transactions both safe and seamless for everyone.
The latest FriMi app updates are now available for download on Android, iOS, and Harmony OS devices. Anyone in Sri Lanka over the age of 18 can sign up for FriMi and access its range of financial services, which include digital payments, money transfers, savings, and financial planning tools.
Nations Trust Bank’s FriMi continues to expand its offerings with features that focus on enhancing convenience, user control, and financial management. The app’s support for multiple languages, customizable home screen widgets, privacy features, and new financial tools reinforce its commitment to creating an intuitive and user-friendly banking experience.