NEOSOLAX: UNLOCKING E-COMMERCE POTENTIAL THROUGH ADOBE COMMERCE AND MAGENTO OPEN SOURCE

In 2018, Muditha Ediriweera cast the die by leaving his day job, risking it all to build his own tech company, NeoSolax, an e-commerce web development company specializing in Adobe Commerce and Magento OpenSource e-commerce platforms. Less than three years later and with a growing portfolio of foreign clients, Muditha aims to build an all-in-one Magento e-commerce web development agency at a global scale. It will offer a range of value-added solutions and services in Digital Marketing, Search Engine Optimization (SEO), Content Creation, AI-Based Product Recommendations and more.

“NeoSolax can be specifically proud of a variety of innovations that have contributed to its success,” Muditha says, speaking of the innovations behind NeoSolax’s phenomenal drive. Instead of a traditional Magento setup, the company started to develop websites using Progressive Web Applications or PWA technology, which can be easily used as a website as well as a mobile app in the same build. “In another innovative step, we developed an optimised Magento hosting infrastructure setup specifically for Magento Hosting using Amazon Web Services (AWS), which enhances the security of e-commerce websites and provides performance optimizations, resulting in highspeed response times for end users while keeping the cost minimum”, he explains.

In this interview, Muditha discusses NeoSolax’s beginnings, future ambitions, and building a people culture that fosters excellence and growth.

How did the idea for NeoSolax come about – what was that wow moment?

I would say that, rather than wow moments, the challenges and turning points throughout my life have been instrumental in shaping my journey. I have always had a passion for programming and began my journey in grade 8 by writing my first programme using the QBasic programming language.

After my degree at SLIIT, in order to gain the necessary skills and build a network, I began working in software companies in Sri Lanka and specialised in Magento e-commerce web development. With the high demand for specialised Magento developers in the early 2010s, I had many opportunities to work on freelance projects. Therefore, in 2013, I registered NeoSolax as a proprietary company in Sri Lanka.

As I reached the top of my career in a technology company as the Head of IT, I realised it was time to move on and start something on my own. So, in 2018 I left my corporate job and focused on building NeoSolax. With the experience and skills I had gained, I officially launched NeoSolax (Pvt) Ltd. in 2019 as a Magento e-commerce web development company in Sri Lanka.

Even though it was a risky decision, I am thrilled to see that the company has grown to become one of the leading Magento e-commerce Development Companies, trusted by local and international clients alike.

How has the journey been so far, and what are your plans for growth?

NeoSolax’s start-up phase was full of ups and downs, helping the business and me grow. Today, we plan to expand in all aspects as we enter the maturity phase. Our targets include the enhancement of technology, knowledge, clients, employees, and partners.

We aim to expand our brand in the UK, Europe, and Australia and become an All-In-One Magento e-commerce Web Development Agency, offering services such as Digital Marketing, Search Engine Optimization (SEO), Content Creation, AI-Based Product Recommendations and Magento Extensions.

How would you describe your value proposition to clients?

We are experienced in Magento web development and partner with our clients to achieve their e-commerce goals, going beyond web development and offering advice to improve ROI and suggesting new features that increase website traffic and conversion rates. Our team can implement complex features for high-end corporate clients and create custom designs and functionality. We also prioritise security and cost-efficiency by providing high-end security measures and dynamic infrastructure scaling. Additionally, we offer 24/7 critical support to ensure minimal downtime on our client’s websites.

How do you align your people to a shared vision?

We always believe that a company is not a single entity but a collection of dedicated and hardworking people who run to the same finishing line, regardless of their individual goals. Just like a bunch of teenage gangsters, Team NeoSolax is aggressively and passionately focused on one single goal – providing services that wow our clients and helping them grow their e-commerce businesses to the fullest.

Moreover, we want everybody in our company to flourish and develop to the next level while making the company grow day by day.

As a leader of the company, I believe my main objective is to look after my team and their well-being individually and collectively. In return, they are looking after our company by taking care of our client’s needs.

Also, to align this team to a shared vision, NeoSolax has established a clear set of goals and objectives and communicated them to the team members. Everyone must understand their role in achieving the goals and how their work contributes to the success of the company.

We organise regular team meetings, training and workshops to ensure that everyone is on the same page and to align the team’s efforts towards the shared vision on a day-to-day basis. These meetings are used to discuss and resolve any issues that may arise.

To measure performance, we implemented a monthly bonus scheme based on billable hours and company revenue, encouraging the team to improve and deliver efficient work for clients.

Employees are the foundation of the skyscraper we are trying to build. If we genuinely take care of our colleagues, they will take care of the client by going the extra mile, resulting in reaching heights that have not yet been reached by many.