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The Strategy Behind People’s Insurance’s Growth Story

CEO Jeevani Kariyawasam On Leadership, Resilience and Sustainable Growth

The Strategy Behind People’s Insurance’s Growth Story

Jeevani Kariyawasam, CEO at People's Insurance PLC

How do you interpret this recognition from The Global Economics in the context of your leadership journey?

This recognition is both humbling and motivating. While it acknowledges my leadership, it is truly a reflection of the collective efforts of our board, management team, employees, our parent companies, intermediaries, and customers.

Leadership is not about individual achievement; it is about creating a shared vision, empowering people, and delivering sustainable results.

This award reinforces our commitment to building a resilient and future-ready organisation.

What does “strategic growth leadership” mean to you in today’s insurance landscape?

Strategic growth leadership is about balancing ambition with discipline.

In a rapidly evolving environment, growth must be sustainable, customer-centric, and supported by strong governance.

It requires anticipating market changes, embracing innovation, and making decisions that create long-term value while maintaining financial strength and operational excellence.

How has People’s Insurance positioned itself to sustain growth in an increasingly competitive market?

Our strategy is built on three pillars: customer focus, operational excellence, and disciplined underwriting.

We continue to strengthen our distribution network, expand digital capabilities, and introduce solutions that address emerging customer needs.

At the same time, we remain focused on profitability, capital adequacy, and prudent risk management.

This balanced approach has enabled us to achieve consistent growth while maintaining financial resilience.

What have been the key strategic focus areas driving the company’s recent performance?

We have concentrated on expanding market reach, improving customer engagement, enhancing operational efficiency, and leveraging technology across the business.

Investments in data-driven decision-making, process automation, and talent development have strengthened our ability to respond quickly to market opportunities while improving service delivery and cost efficiency.

How do you balance growth ambitions with underwriting discipline and financial stability?

Growth without discipline can undermine long-term sustainability.

At People’s Insurance, underwriting discipline remains central to our strategy.

Every growth initiative is evaluated through a risk-adjusted lens to ensure it contributes positively to profitability and shareholder value.

Strong governance frameworks and continuous portfolio monitoring allow us to pursue opportunities while protecting the company’s financial strength.

What leadership principles guide you in aligning teams towards long-term strategic goals?

I believe in leading with clarity, accountability, and trust.

People perform at their best when they understand the purpose behind their work and feel empowered to contribute.

Open communication, collaboration, and a culture of continuous learning are essential in building high-performing teams capable of adapting to change.

Looking ahead, what will define the next phase of growth for People’s Insurance?

The future will be defined by innovation, insurance inclusion, and sustainable value creation.

We see significant opportunities in expanding insurance accessibility, enhancing digital capabilities, and developing solutions for emerging risks.

Our goal is not only to grow market share but also to strengthen our role in protecting individuals, businesses, and communities while contributing to Sri Lanka’s economic resilience.

Which key experiences have most significantly shaped your leadership philosophy?

My leadership philosophy has been shaped by a combination of diverse professional experiences, challenging business environments, and the opportunity to lead transformational change.

Having worked across different functions and levels of responsibility, I learned early that sustainable success is built on people, discipline, and trust.

Navigating periods of economic uncertainty and market disruption reinforced the importance of resilience, adaptability, and making decisions based on long-term value rather than short-term gains.

Equally important has been the privilege of working with talented teams whose commitment and insights have continually reminded me that effective leadership is less about authority and more about empowering others, fostering accountability, and creating a shared sense of purpose.

These experiences have shaped my belief that strong leadership is ultimately about inspiring confidence, driving positive change, and delivering results with integrity.