Colombo’s property market is shifting. As the city expands, new pockets of demand are emerging, shaped by lifestyle, connectivity, and long-term value. Prime Group’s trajectory reflects this change. Over three decades, it has completed more than 70 projects, earning a reputation for reliability, timely delivery, and customer trust. Its recent focus blends these strengths with new approaches in technology, flexible ownership, and urban planning that make property investment more accessible. The company’s latest developments, from high-end residences in Colombo 05 to projects along the city’s edge, show how its approach is evolving. Shehana Brahmanage, Executive Director of Prime Group, discusses how the company is embracing these shifts across its newest projects.
Prime Group has built a strong reputation for quality and trust. What makes the experience of owning a ‘Prime’ property distinct in Sri Lanka’s evolving real estate market?
A ‘Prime’ property elevates how people live, combining thoughtful architecture with a focus on lifestyle, community, and lasting value. For us, quality means consistency: delivering on time, ensuring steady appreciation, and upholding design standards across every project. Our strength lies in serving diverse segments, from affordable luxury to high-end residences, while maintaining the trust and transparency that define Prime Group.
With over 70 projects completed in 30 years, Prime Group has established itself as a trusted developer. What milestones have most reinforced that trust among homeowners and investors?
Trust is built through delivery. Even in the most challenging economic periods, we kept our promises. That reliability has led many homeowners to return for a second or even third property. Their continued confidence remains the strongest proof of our record.
Initiatives like Prime 1% and Prime Max have broadened access to property ownership. How have these schemes helped first-time buyers and younger investors enter the market?
Prime 1% and Prime Max were created to make property ownership more accessible. By introducing flexible payment options, we enabled young professionals and first-time buyers to enter the market earlier and build long-term value in a practical, sustainable way. It’s encouraging to see banks adopting similar flexible schemes.
Prime Residencies attracts a mix of local, expatriate, and international investors. How are your projects designed to meet the distinct expectations and investment goals of each group?
We design with both lifestyle insight and investment logic. Our Colombo 5 luxury residences attract families and professionals, while Colombo 9 appeals to those seeking culturally rooted urban living. Developments along the Colombo border offer strong potential for future appreciation. By understanding both emotional needs and financial goals, we serve a wide range of investors effectively.
Digital tools, from AI-driven insights to 3D walkthroughs, are reshaping real estate. How has Prime Residencies used technology to strengthen client engagement, marketing, and decision-making?
Our digital transformation has reshaped how we engage with customers. From 3D walkthroughs to AI-driven lead profiling and Customer Relationship Management (CRM) automation, technology now supports every stage of the journey. For buyers, it delivers greater clarity and convenience. For us, it enables faster, data-driven decisions, strengthening both transparency and the overall experience.
Colombo 05 has long been one of the city’s most desirable addresses. How does Prime interpret luxury living in this context, as seen in developments like MON VIE?
Colombo 05 offers central convenience with close access to schools, healthcare, and lifestyle amenities. MON VIE builds on that strength through quiet luxury, with refined, understated spaces designed for real daily living. We studied how modern families move through their day and created environments that nurture wellness, privacy, and calm. The result is a home that feels contemporary yet deeply personal.
Colombo 09 is fast emerging as an urban hub. How does Prime approach developments in areas like this, where everyday convenience meets long-term investment value?
Located along Baseline Road, Colombo 09 offers strong connectivity, a sense of community, and long-term value. The area attracts both homeowners and investors for its cultural familiarity and steady rental demand. Our development is positioned at that intersection of lifestyle and investment appeal, with efficiently planned layouts and early prices starting from Rs39 million upward.
Areas along the edge of Colombo are attracting growing attention from both buyers and investors. What strategic factors guided your decision to invest in this location?
Cities expand outward, and Colombo is no exception. Our project, Colombo Border, is positioned along the city’s edge, an area now seeing steady infrastructure growth and new residential activity. As infrastructure and surrounding neighbourhoods mature, the area is poised for strong capital appreciation, making it a sound long-term investment. The location offers quick access to the Katunayake Expressway, with both the airport and Port City reachable in around 20 minutes. It also connects seamlessly to other major expressways, adding to its convenience and value.