Sana Commerce began its journey a decade ago with a vision to become a leading player in the global e-commerce sphere by revolutionizing B2B commerce and setting new standards in technological innovation and customer service. Today, a renowned global leader in B2B e-commerce platforms with headquarters in Rotterdam, The Netherlands, and offices around the globe, the company specializes in making ERP and e-commerce work as one seamless platform.
Priyantha Bethmage, Managing Director of Sana Commerce
“Our journey began in 2013 when Sana Commerce’s parent company recognized the need for a second development centre to diversify and mitigate risks. After thorough research, Sri Lanka emerged as the optimal location, laying the foundation for a visionary partnership,” says Priyantha Bethmage, Managing Director of Sana Commerce.
Sana Commerce’s operations in Sri Lanka commenced in April 2014 with 14 members. Gradually expanding services and the workforce, what started as a support centre evolved into a comprehensive development hub, offering end-to-end solutions in product development, and within three years, Sana Commerce rose to prominence as one of Sri Lanka’s premier IT enterprises, earning recognition for its commitment to excellence, Bethmage points out.
Spearheading the e-commerce revolution, Sana Commerce excels in B2B commerce, renowned for its unparalleled ERP integration that eliminates system silos, as well as unnecessary complexities and compromises caused by mainstream e-commerce solutions.
“Our innovative platform is tailored to empower manufacturers, distributors, and wholesalers, fostering enduring relationships with their valued customers by building bespoke e-commerce solutions. By leveraging cutting-edge technologies, our company has distinguished itself in a highly competitive landscape, facilitating rapid expansion,” explains Uditha Wijesundara, Global IT Director, Sana Commerce.
Sana Commerce’s success is anchored in its distinctive organizational culture that meets global benchmarks. “Our commitment to nurturing what we internally refer to as ‘Sana culture’ has played a pivotal role in our success. It embodies an amiable and principle-based approach, where we prioritize employee empowerment and encourage a high degree of freedom and responsibility,” elaborates Tharanga Perera, Finance Director of Sana Commerce, on the organizational culture at Sana Commerce.
Team spirit, entrepreneurship, innovation, a learning mindset, and a results-driven focus are core values behind Sana Commerce. These principles serve as guiding lights, shaping every facet of the company’s operations. From recruitment to daily activities, they are deeply embedded in the company’s DNA, forming the foundation of its workplace culture and success.
The company actively empowers its employees to innovate and collaborate effectively towards shared objectives, thereby cultivating a growth mindset among its workforce, encouraging each individual to embrace their leadership potential and make meaningful contributions to the organization’s success.
Additionally, Sana Commerce invests in employees’ professional growth through dedicated training programmes designed to cultivate local talent and bridge knowledge gaps within the organization. These initiatives equip employees with the skills and expertise necessary to excel in their current roles and thrive in future endeavours.
According to Priyantha Bethmage, Managing Director, employee retention and satisfaction rank high on Sana Commerce’s list of priorities. To achieve these goals, the company has implemented various initiatives designed to foster a sense of dedication and engagement among employees, such as work-from-home policies, comprehensive family-focused benefits, and a nurturing work environment where every team member feels valued, respected, and motivated to contribute their best. Ultimately, this approach contributes to a stronger sense of loyalty and commitment among the workforce, leading to greater productivity and overall success for the company. As a result, each employee embodies a customer-centric mindset, empowered to go above and beyond to ensure customer satisfaction.
Sana Commerce’s journey over the past decade exemplifies resilience, innovation, and commitment to excellence. With a strong organizational culture, customer-centric approach, and adaptability to change, the company continues to thrive in the dynamic world of e-commerce, poised for even greater achievements in the years to come.
The company aims to expand its client base to 10,000 by 2030 and is actively pursuing growth opportunities across Europe, North America, the Middle East, and Oceania, creating more opportunities for Sri Lanka to enhance its contribution and significance in the global e-commerce arena. The company remains focused on staying ahead of the curve, aligning development with strategy, and embracing innovations like generative AI and automation to meet evolving customer demands; adaptability and agility will continue to be key as the company navigates the dynamic e-commerce landscape, delivering solutions efficiently and customizing them effectively to meet evolving business requirements.