FOUNDERS: DEESHANA BASNAYAKE/RANGIKA WIJASINGHA
HEALTHNETBUY
EMPLOYEES: 26
REVENUE: RS14 MILLION (GROSS MERCHANDISE VALUE)

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AMAZON DASH-TYPE ORDERING FOR MEDS

Healthnetbuy is an online pharmacy that is also offering other medical services. The heaviest spenders on healthcare are the elderly who unfortunately for Healthnetbuy.com are not the most internet savvy. As an online pharmacy, Healthnetbuy realizes its success relies on not excluding the segment with the highest healthcare spend, the elderly. Their innovation is an Amazon Dash like button, when pressed contacts the pharmacy to order the prescribed medicine. Amazon’s Dash are wireless buttons that are also fridge magnets for frequently purchased brands. When a household realises they’ve run out of supplies, pressing the button adds the item to the Amazon shopping cart for delivery with the next order. Healthnetbuy. com’s device is linked to a user profile and pressing the button alerts the pharmacy which then contacts the user to verify the delivery.