Irshard Booso, Founder & Director at Extreme Web, shares insights into building a global full-service digital marketing agency operating as an offshore service provider. Extreme Web’s foray into transformative technologies would help enterprises leverage the power of AI and IoT.
Tell us the Extreme Web Story: the idea behind its conception and journey thus far?
It’s been an incredible journey of passion, dedication, and seizing opportunities to transform businesses through technology. Back when I was working as an employee for an IT company, my specialization was on project management & search engine optimization for various business websites. Seeing the immense potential & online visibility created for start-up businesses, I thought of having my own business I teamed up with two amazing co-founders, Hashim Shabdeen and Sasika Adesh. Hashim’s talent in UI/ UX design and Sasika’s expertise in web development made us the perfect trio to start a business that could design, develop, and enhance our clients’ online presence.
In the beginning, Extreme Web was just a part-time venture. But as word spread about our exceptional services and the recommendations received we found ourselves getting more and more work. It was a turning point for us when we realized that we needed to take a leap of faith and give up our full-time jobs. We were young and felt like we had nothing to lose but everything to gain.
Within the first year, we formed strategic partnerships with a couple of digital marketing agencies in Spain & France. These collaborations opened doors to outsourcing opportunities, allowing us to expand our client base rapidly. With our workload increasing, we began recruiting talented professionals, growing our team, and fueling our progress.
Our success stems from our unwavering commitment to customer satisfaction, innovation, and adaptability. By combining my project management skills, Hashim’s design expertise, and Sasika’s web development prowess, we were consistently delivering tailor-made solutions that drove results for our clients.
Over time, we established partnerships with numerous foreign agencies, enabling us to offer white-labelled services and cater to clients worldwide. Our specialization expanded beyond web design and development to encompass branding, print design, web & mobile apps, eCommerce solutions etc. As of today, we have successfully served more than 1,500 clients, with a portfolio of more than 2,500 projects.
Looking ahead, we remain focused on pushing boundaries and staying at the forefront of technological advancements. Our goal is to empower businesses and help them thrive in the digital era. We believe in fostering long-term partnerships and delivering exceptional services that exceed expectations.
As our journey at Extreme Web continues, we are proud of the impact we have made in shaping the digital landscape. We are dedicated to leaving a lasting impression on the businesses we serve and making a mark on the industry as a whole.
Can you tell us about the key strengths of Extreme Web and how they contribute to your success?
With more than 15 years in the industry, we have developed a deep understanding of the ever-evolving digital landscape. This allows us to provide insightful solutions and strategic guidance to our clients, ensuring their online presence is optimized for success.
Our creativity and design skills are key driving forces behind our work. Our talented team of designers possess a keen eye for detail, a flair for innovative design, and an ability to create visually stunning & unique tailor-made websites and captivating user experiences. We strive to bring our clients’ visions to life while ensuring a seamless blend of aesthetics and functionality.
Technical proficiency is another key strength that fuels our success. Our team is well-versed in the latest technologies and platforms, enabling us to develop cutting-edge web applications and deliver high-performance websites. We take pride in our ability to tackle complex projects with confidence and finesse, providing our clients with reliable and scalable solutions.
Our comprehensive services allow us to cater to all aspects of our clients’ digital needs. From web design and development to digital marketing strategies, we offer end-to-end solutions that address diverse requirements. This integrated approach ensures a cohesive and seamless experience for our clients, helping them achieve their goals efficiently.
We understand that success is measured by tangible outcomes. By combining our technical expertise, creative thinking, and data-driven insights, we consistently deliver measurable results that drive business growth and exceed client expectations.
In summary, Extreme Web’s key strengths lie in our expertise and experience, creativity and design skills, technical proficiency, comprehensive services, and results-oriented approach. These strengths have played a pivotal role in our success, allowing us to stand out in the industry and provide exceptional value to our clients.
How does Extreme Web differentiate itself from other digital marketing agencies? What unique value do you bring to your clients?
One of the key aspects that sets us apart is our unwavering commitment to excellence and delivering exceptional results. We take the time to truly understand our clients’ specific needs, business goals, and target audience. By gaining this deep understanding, we’re able to create customized strategies and solutions that align perfectly with their objectives, ensuring maximum impact and return on investment.
Our comprehensive suite of services is another factor that distinguishes us. We offer a holistic approach to digital marketing, covering a wide range of services including web design, app development, search engine optimization (SEO), social media marketing, content creation, and more. This integrated approach eliminates the need for clients to work with multiple agencies, allowing for seamless coordination and consistent brand messaging across various digital channels.
At Extreme Web, we prioritize collaboration and partnership with our clients. We view them as valuable collaborators and actively involve them in the decision-making process. By fostering open lines of communication and understanding their unique business challenges, we’re able to develop strategies that truly reflect their brand identity and resonate with their target market.
Our technical expertise and innovative mindset also differentiate us. We stay ahead of industry trends, constantly updating our skills and knowledge to leverage the latest technologies and emerging opportunities. This enables us to offer cutting-edge solutions that keep our clients at the forefront of their industries, driving their digital success.
Lastly, our focus on measurable results and data-driven decision-making is a crucial aspect of our approach. We believe in the power of analytics and tracking to continuously monitor and optimize our strategies. By providing transparent reporting and actionable insights, we empower our clients to make informed decisions, understand their digital performance, and achieve better outcomes.
In essence, Extreme Web stands out from other digital marketing agencies through our commitment to excellence, comprehensive list of services, collaborative approach, technical expertise, and data-driven decision-making. By delivering unique value and consistently striving for our client’s success, we aim to be the trusted partner that drives growth and empowers businesses to achieve their goals.
What are your plans and goals as a full-service digital agency?
We are already in the process of adding new service offerings into the dynamic realms of IoT (Internet of Things) and AI (Artificial Intelligence) solutions to revolutionize industries and drive digital transformation.
Embracing the ever-evolving landscape of technology, we are on the brink of unveiling groundbreaking service offerings in the dynamic realms of IoT (Internet of Things) and AI (Artificial Intelligence). By harnessing the power of these transformative technologies, we aim to revolutionize industries and spearhead digital transformation on a global scale.
As the world becomes increasingly interconnected, IoT emerges as a game-changing force. Our upcoming IoT solutions are designed to empower businesses across sectors, enabling them to harness the power of data, connectivity, and automation, reshaping operations, enhancing efficiency, and unlocking new avenues of growth.
Our AI solutions are poised to redefine the limits of what businesses can achieve. By leveraging the prowess of machine learning, deep learning, and cognitive computing, we aim to empower organizations to extract valuable insights from vast amounts of data, automate processes, and make informed, data-driven decisions. From predictive analytics to natural language processing, our AI solutions will elevate businesses to new heights of innovation and competitiveness.
Our foray into IoT and AI solutions is fueled by our unwavering commitment to driving digital transformation across industries. By seamlessly integrating cutting-edge technologies into existing frameworks, we will enable businesses to adapt, evolve, and thrive in the digital era. Our track record of success, coupled with our unwavering dedication to innovation and excellence, positions us as a trusted partner at the forefront of technological advancement. With our forthcoming IoT and AI solutions, we aim to shape the future, empower industries, and drive a new wave of digital transformation that transcends boundaries and propels organizations to unprecedented heights