Wurth Lanka has announced that it has transitioned to a new management team following strong growth in 2025. According to Suranga Kekuluwalage, Managing Director at Wurth Lanka, this transition will further focus the company’s efforts on driving sales and enhancing customer service in the coming year.
The new management team comprises Suranga Kekuluwalage as Managing Director/CEO, Zameena Salam as Manager of Administration & Corporate Affairs, Nirosha Dilrukshi as Head of Sales Operations, Dhanuja Senadeera as Brand Manager, Tharindu Rajapaksha as Division Head of Trade and Automotive, Saranga Pannila as Finance Manager, Sanjeewa Edwards as National Sales Manager, Ravindu Jayasinghe as Division Head of Construction, Ajith Dharmathilaka as Division Head of Metal and Maintenance, and Samudhi Withana as HR Manager.
“We experienced a massive growth in the latter part of 2024 and 2025,” shares Kekuluwalage. “To make the maximum use of this market growth and potential for the future, we implemented a successful leadership change and a change in the composition of our management team, which will make a significant impact on our journey.”
Kekuluwalage adds that the company recently committed to a series of heavy investments to ensure the transition was supported across the organisation. This included providing training for employees to improve overall output and productivity, and reinforcing product development to meet the evolving needs of customers. At the same time, the company capitalised on emerging market opportunities by diversifying into new market segments.
“The emergence of a younger leadership team will bring in fresh energy and new perspectives to our operations and strategy alike, and a more agile approach to decision-making,” notes Kekuluwalage.
Wurth Lanka’s current market offerings include a portfolio of 5,000–6,000 products, of which as many as 40–50 were launched during the latter part of 2024 and 2025. The company also launched a new Trade division last year in response to market demand, rounding off Wurth Lanka’s existing Automotive, Construction, Metal and Maintenance divisions. Despite its recent arrival, Kekuluwalage says the Trade division is already showing satisfactory performance.
The company’s recent actions were taken under the theme ‘Unbeatable’. In line with this, Wurth Lanka increased its direct sales force by over 66%, which Kekuluwalage says is a marker of the company’s optimism in the market and its growth potential.
“Our strategy of focusing on the three key pillars of the customer, the sales team and the management of the product portfolio under the ‘Unbeatable’ theme has paid off with an unprecedented increase in revenue and market share,” he says.
Further, From a marketing perspective, a range of promotional activities—including Above-the-Line (ATL), Below-the-Line (BTL) and social media marketing initiatives—were implemented to supplement and support the expanded sales force and overall sales process. With the young leadership team in place and the new three-pronged strategy taking hold, Kekuluwalage sees Wurth Lanka well positioned to successfully navigate 2026 with strong performance.